T by Alexander Wang

Starting Thursday and until the end of March, shoppers at the NYC-based department store can discover the enchanting world of the US designer. Bergdorf Goodman is offering a pop-up experience featuring worldwide exclusive access to apparel and handbags from both the Spring 2015 runway collection and the T by Alexander Wang Spring 2015 range.

Wang’s Sneaker Clutches, Sneaker Bags and Sneaker Backpacks are all available just ahead of New York Fashion Week. These bags are illustrated with custom paneling, lace stitching, toe boxes, basketball mesh and “air bubble” outsoles, and will come with special packaging: a sneaker box with barcode logo. Passers-by on Fifth Avenue can enjoy a sneak peek of what’s in store: on Thursday night, the Fifth Avenue façade of Bergdorf Goodman will be the site of a projection, a first in the history of the iconic store. A play on Wang’s bar code logo, the projection will take place after sunset. If you’ve only got time for window shopping, an array of sports-inspired collectibles, including Alexander Wang bar code logo shoeboxes, Alexander Wang bar code posters, all-black basketballs, trophies and all-white tennis racquets, placed alongside items from the Spring 2015 collection, have pride of place in the store’s two windows. One displays tennis-style looks in silk sponge mesh, pleated and combined with sneaker-detail leather waistbands, complemented by all-white athletic collectibles.


Post in Fashion on 30 January, 2015


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