Philipp Plein presented his ocean inspired Spring/Summer 2015 womenswear collection with huge immersive 3D projections of coral reefs and nautical sea creatures - a theme that also features in the Spring Summer 2015 campaign.

Steven Klein uses the arty graphics to create a psychedelic effect, masking the models features to focus attention on the vibrant collection. “In a time of virtuality, fashion should speak a spectacular and overwhelming language of extreme, reality. This is the reason why, I wanted a show that was going to be visionary, and this is also why I have asked photographer Steven Klein to portray it live to capture the moment. It is a carpe diem. A way to immortalize beauty.” - said by Philipp Plein

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