- Art Direction  -
Loeffler Randall

The conceptual development by Ro And Co Studio, inspired by founder Jessie Randall's refreshing palette and fresh Resort 2016 collection, they created a visual narrative that brings the product's sculptural motifs to life through art direction and set design. Sun-drenched stucco structures are complemented by laid back poses to convey a message that is both casual and impact – similar the brand itself. In collaboration with photographer Alex John Beck and set designer Eli Metcalf, the multi-channel campaign was applied across a variety of print and digital outlets, including lookbooks, website, banner ads and social media.

For more : www.roandcostudio.com

Post By : Andrea Williams on  28 December, 2015


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