Diesel launches its Spring/Summer 2015 ad campaign and tag it #DieselHigh . The campaign conceived by creative director Nicola Formichetti, styled by Anna Trevelyan and shot by Nick Knight urges us all to live for the moment and embrace our differences.
“There are so many crazy things happening now that you don’t see people just having fun any more. The challenge was to work with an avant-garde photographer, Nick Knight, and get him to do something he’s rarely done – which is shoot people smiling. It feels spontaneous, like they are selfies and he’s just the one snapping the photo.” - Nicola Formichetti, creative director of Diesel.