A celebration of the diasporic connections between Britain and the Caribbean, Wales Bonner and adidas SS21 campaign is effervescent and vibrant in its entirety. The digital presentation for the launch was first shown at Men’s Paris Fashion Week. This collaboration succeeds the ‘Lovers Rock’ collection for the AW20 release, which explored the early eighties origination of dancehall music, inspired by photographer John Grotto’s series under the same name. This SS21 collection emphasises the intricacies through tailoring as the designer evokes British morning dress, romanticized with magical, found buttons. The designs are heavily inspired by 70s era pieces which includes shorts, t-shirts, and tracksuits that have been elevated with vintage cut lines, rich ribs, mesh, and check prints.
The Samba and Nizza silhouettes have been revised with dynamic contrasting colours. Inspired by its rich footballing heritage the WB Samba sneaker is composed of a full leather upper with a suede toe cap and heel tab as well contrast topstitching details, satin lining, leather stripes. The classic silhouette includes two colour combinations: Core Black/Prime Green and Collegiate Navy/Cream White/Mono yellow. The carefully crafted sneakers have co-branded details throughout, with bright colours that echo both Wales Bonner and adidas essence. The launch of the collection is accompanied by a short film and a photographic campaign, shot in Jamaica by Jeano Edwards. The short film is composed of cinematic scenes that showcase young Jamaicans playing football in a grassy field and riding horses at the Caymans Park equestrian centre.
Post by Anna Carter / 29 March, 2021