Topshop, a British high-end fashion retailer (at the lighter end of luxury), will be opening its first brick-and-mortar store in Mainland China, the company announced yesterday. The three-story flagship will occupy more than 3,400 square meters on Shanghai’s Middle Huaihai Road and is poised to be the largest Topshop store in the world. In Greater China, the UK retailer currently has just three physical stores, all of which are in Hong Kong and the first of which opened at the end of 2012.
Despite the lack of physical stores in Mainland China, Topshop started investing in online sales in the region much earlier. It formed an exclusive partnership with ShangPin.com in 2014, and Topshop’s apparel has been available online for Chinese customers ever since. Topshop’s approach to entering the Chinese market is unusual – it’s not only arriving late (compared to Zara and H&M, which arrived a decade ago), but it’s also partnering with a comparatively lesser-known online platform (e-commerce giants Alibaba and JD.com together account for nearly 80 percent market share).
Text by : Ken Ryan / Post on 23 January, 2018