Atelier de Production et de Création, commonly known as A.P.C. is a Paris based fashion label founded in 1987 by designer Jean Touitou. A.P.C. is known for a minimalist design, simple, well-cut wardrobe basics, and clean lines, it sticks to this original concept in times where trends rapidly come and go. With the headquarters being situated at Rue Madame in Paris, additional A.P.C. flagship stores can be found in Antwerp, London, Tokyo and Hong Kong.