After designing her first label, East Wind Code, for nine years, Chinese-born American designer Vivienne Tam launched her eponymous line in 1994. Tam's fashion brand is named after her and is inspired by Chinese culture, design and modern fashion; East meets West. Her clean lines, Asian prints, rich color sense, and facility with beading garnered critical success, it also allowed her to open boutiques from L.A. to Tokyo while placing her pieces in top stores. She told a writer for London's Independent newspaper. "Combine the two and it becomes a new thing."