Undercover is a Japanese streetwear clothing brand founded by Jun Takahashi. The brand has been called "the essence of Japanese cool" and features finely crafted clothing pieces which are, in the words of Takahashi himself, "strange, but beautiful". Undercover has always been relatively popular, although the design of products is the subject of attention. For example, with the launch of Vans Slip-on, Hi-Top sneakers, a short-story. Undercover always gives people a sense of reach.